Pay Per Click advertisements

Get directly to the top of the searches your target clientele are inputting with a regularly optimised pay per click campaign on a controlled budget.

Get your website to the top of your target clientele's relevant searches

With PPC you can increase your exposure to your ideal clients by advertising yourselves at the top of the search terms they are searching for. With the right budget, campaign and an adaptable key word plan you can increase your client attraction by getting to the top of google and bings relevant pages, putting you front and centre for clients to see.

Have your website seen above your competiton

Search network campaigns are only one of the variety of ways your advertisement plan could follow. The beauty of this campaign is that it gets you to the top of the page on your clients relevant searches, above all of your competition without needing to wait long periods of time to organically rise up the ranks. Paying a small amount for increased clicks can create outstanding profit margins if the clients are converted successfully.  

Cost effective advertisement

Your PPC campaign is entirely adaptable based on your budget for the project. Recommended budget and key word plans can be made by the Lexally team allowing us to show you which terms we believe are cost effective to get you greater traffic. Additionally google and Microsoft have max. budget settings, meaning that once a certain amount of clicks have occurred per month your advertisements will stop, keeping your plan financially controlled.

The Lexally PPC service helps with attraction and conversion

Gaining new clients with Pay Per Clicks isn’t enough to convert them into clients. Your page must be designed to transition this new found user attraction into conversion. The Lexally team will either design you a bespoke landing page for your PPC campaign or update your pages content and call to actions to increase the effectiveness of your advertisements. 

Key features of a PPC campaign

Keyword planning and budgeting

Understanding your target clients searches and your competitors’ current PPC plans is vital to make an efficient plan aimed at gaining clients for a cost effective budget.

Regular campaign reviewals

It takes time to see a the successes and improvements to be made on a PPC strategy. With our monthly reviewals you don’t need to worry, we will analyse which phrases to add, prioritise more and which phrases might need removing for better efficiency.

Content optimisation

Attracting the clients with a good PPC plan is valuable, but the best campaigns also review your sites current content to optimise the conversion of these new organic viewers into clients for your firm.

Remarketing

An area of PPC often overlooked, focused on retaining your previous clients if your website isn’t already optimised for such an endeavour. With specific techniques we can target users who have viewed your site previously to bring them back. 

How Lexally can help with your PPC campaign

The Lexally team will work tirelessly with you right from the start of your PPC journey. Once we have an understanding of your business, goals and budget for the project, our PPC pro's will draw up blueprints for your campaign. We will draw up an extensive list of relevant key words and present to you which ones we would prioritise for your budget. Additionally we would devise a bespoke campaign strategy based on your target clientele, allowing you to focus on attracting your ideal traffic. If necessary, the Lexally team will also design landing pages and update your content to help with client conversion once they have clicked on your PPC advertisement.

The Lexally team will monitor your PPC campaign and its analytics monthly to determine what's going well and what could be improved. We regularly provide you with information on what keywords can be changed and how your campaign can be tweaked to maximise client attraction.

Ready to attract more clients?

The Lexally team will help you build an optimised PPC campaign to get you to the top of the publics searches, thereby increasing clients' potential attraction to your services.