Website Enhancement

To increase your attraction and conversion rate for clients, a 'good enough' website will not suffice anymore. Your website must be a level above your competitors in order to impress your viewers.

A good website is the greatest business asset to have at your disposal

Websites provide a foundation to your entire digital exposure. Aesthetically pleasing sites with useful and functional additional features showcase your credibility and quality of work, increasing the potential leads your firm could gain.

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Stand out and above the competition

In one of the worlds most competitive industries its crucial to stand out from the crowd. In order for a user to choose your services, you need to impress. Not just with your words and how you sell yourself, but with a design that displays a greater credibility and sophistication than the firms around you.

An intricate analysis of how to improve

All of our enhancements start with an evaluation of where you are now. With our three speared testing system checking your functionality, content and design, plus your analytics and S.E.O; we can isolate key areas of change to boost your client population. The Lexally team can then draft an extensive list of upgrades we will make to get you to the top. 

The most valuable lead generating platform

Putting it simply, your firms website is the backbone to the entirety of your Digital presence. All digital marketing and directory profile visitors will make their final decision on whether to hire you based upon viewing your website. Your calendar and intake forms can be integrated with your site to provide users with a hassle free contact process and a transparency to the valuability of your time, helping to convert your visitors to clients.

The six pillars of excellent legal websites

The Lexally teams unique method is built around six core values that are deeply ingrained into every stage of our designing process. 

1) Visual Appearance

Whilst frustrating to contemplate, the key to a services website that showcases credibility is how it looks for the user visually. Fluid and aesthetically pleasing colours, fonts and images are key to positively impacting the public. 

2) Functionality

A fully functioning website won't necessarily win any leads, but a website with broken functions will almost certainly turn people away. All of our sites undergo rigorous testing to ensure the buttons, elements and pages work for all screens and search engines.​

3) Content

Research has proven the public value specific information when reading a solicitors website. You have to sell yourself as much as possible of course, but the public also value personal information and clear prices to help give them a better understanding of who they're working with.

4) Responsiveness

With over 50% of all web searches coming from mobile views, its important your site is fit for all screen sizes to not turn anyone away unnecessarily. 

5) SRA Compliance

The Lexally team always applies the current guidance from the SRA when developing its sites. All content and images are thoroughly checked by both our design team and our testing team to ensure you aren't breaking any rules.​

6) S.E.O.

Once all of our sites are completed we ensure all content is optimised for search engine rankings on platforms like google and bing. We shorten all backend code and image sizes and improve the content to make a higher ranking website.

A customer centred routine from the beginning of the project to the end.

Lexally's website enhancement approach

Upgrading a pre existing website requires a team with a high level of knowledge and skill. Increase your transparency on how we work by reading through our process below.

Once we've been hired for an enhancement project, our initial priority is to analyse your current site. All content, designs, functions and analytics are reviewed by our team to see what's driving your clicks currently and what needs to be improved. Additionally your project will be sent to our UI UX designers to work on some blueprints for your new website. 

This is our first chance to sit down with you and discuss your vision for the project, cost allocations and your design ideas. We will show you our design ideas for your new website and we will discuss our research done on your existing site to determine what can be copied over and what needs improving. 

Once the initial design has been agreed upon, we get to work building your website. All of its images, functions and animations are developed by our team and tested for responsivity.

Whilst we are developing your site's functions, our team will also be working on the content you want to display to your viewers. Our priority is to make engaging content, showing off the quality of your services, whilst also showing a personal side the public can resonate with. Content from your existing site that we believe already does this will be copied over for efficiency.

The first draft of the site will be designed now and so we will reconnect to get your thoughts and critiques. Together, we will analyse the site from top to bottom, we will advise on any changes and edit content and designs according to your wishes. 

After both meetings, the site will be at an advanced enough stage to consider external rankings aswell as the internal design. Our S.E.O service is free with all of our web enhancements to ensure you rank as highly as possible on search engines. 

The website will be fully designed, all content will be perfected to your liking and optimised for search engines. Your old site will be taken down and the new one launched in close proximity to ensure the loss of traffic is minimal. At this stage we will also transfer all administrative control over to your personnel.

Congratulations on your newly launched website, however the work doesn't stop there. Its important to check your analytics and conversion rate to see the effect its having on your lead generation and if it could be improved further. You will also have our support on all technical issues free for six months, should something present a problem.

Featured Service

Lexally's site review

In the course of our research we have analysed hundreds of law firm and legal advisor websites. We know what features drive clicks and what features can convert viewers to clients. We also know that the majority of small to medium sized law firms have websites, that are simply not up to a reputable standard to lead to a client conversion. For firms with low digital budgets or advisors who want to take a more hands on approach, we offer our review service independent of the development stage. For a reduced price we will completely analyse your website to find issues and areas of improvement that you can then fix yourselves internally 

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Websites built to attract, convert and retain clients

Over 33% of the public start the search of a solicitor online

Client Attraction

At the start of a clients journey it is key your website is able to impress your users. You must offer a great user experience on a website ranked highly on search engines. You need to show off your testimonials and case studies to portray an element of competence and expertise in your field. Plus the design has to stand out, clients will review several websites when searching for a solicitor, they simply wont remember you if your site is designed like the rest.

Only 32 % of firms have an email address clearly visible on their homepage

Client Conversion

Now that a client has found your site and it has made a positive impression, its key to seal the deal with your content and features. Users want to ensure belief in your knowledge and services, plus they value a personable touch in the form of a slightly less formal meet the team page/profile. Couple this with the plastering of calls to action and contact information in clear view and it should lead to an increase in your website viewers becoming actual clients.

Studies have shown increasing client retention by 5% can increase profits by 25%

Client Retention

Its significantly easier to sell your services to a previous client than it is to a potential one, which is why its important your site offers methods of interactions outside of a clients legal issue. Its important your site displays features that can keep you and your client connected such as social media links, blogging and newsletters, so that you are present in the mind of previous clients when they require help again.

Frequently asked questions

If you have any further questions about our services or costs, get in contact and the Lexally team will get back to you in 24 hours. 

How long does the website Enhancement process take?

Our primary focus is your happiness at our end product. Whilst all of our web enhancement projects have a target completion date of 21 days to ensure quality throughout, our services come with unlimited revisions to prioritise your satisfaction.

What security does our website have?

We use site ground web hosting for all of our websites. One of the largest hosting companies currently available that comes with enhanced security on all of its plans to protect you and your users data.

Who owns the website?

Once relaunched, all ownership of your website is handed over to you. You and your desired personnel will be made administrators of the site to allow you to edit and update all content. One of the Lexally team will remain a user on your dashboard to allow for future tech support if necessary.

We want to create our first website

Our target for all website creations is longer than our enhancements. We will design bespoke websites with precisely drafted content and a colour scheme that matches your brand. Find out more about it on our website creation page!

Do you offer any support services?

All of our enhancements come with free six month support for all technical issues and desired content redrafts. Additionally the Lexally team offers independent teaching for basic services like blog posts and content edits so you can update your sites independently.

Are your costs fixed?

Yes! Once the number of pages has been determined and the overall project size and completion date is set in stone, we give you our set price that will remain unchanged throughout the service.

Ready to attract more clients?

A modern, innovative website is the best business asset a growing firm can have at their disposal. Fill out a form and the Lexally team will get back to you to schedule a consultation.

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