Social Media Advertising

Social media is compulsory for any firm or advisor wanting to increase the digital exposure of their services. With enticing content and an adaptable plan, social media can boost your client attraction and retention.

A necessity in the digital world

For any firm wanting to attract and convert potential clients into actual clients, having a social media presence is imperative. The majority of clients now will do their online research on you before deciding whether to get in contact. Having no social media or an inactive account will only boost the conversion rate of your competitors. 

Stay connected with client behaviours and needs

Social media doesn’t just present an opportunity for you to advertise yourselves directly, it allows you to stay connected to key figures in your industry and other legal service providers near you. This can be used to your advantage to understand what clients currently need and how best to provide this to them.

Target different analytics based on your goals

Platforms like Facebook and twitter have an amazing analytics dashboard for businesses wanting to grow their brand. Depending on your goals with your social media journey, you can target specific features in order to match your targets. Firms focussed on growth can adapt their content plan to obtain a greater number of likes, comment and interactions in order to grow their profile.

Leveraging social platforms is a necessity to achieve growth with your business

Social media can allow your current and future clients to follow you, learn more about you and even share you to their own network. If done correctly, social platforms can provide boosts in client attraction and retention.

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How Lexally can help with your firm's social media

Its not just enough to have a social media profile to impress the public these days. Being active with your posts and your interactions is crucial to impress potential clients and retain previous ones. 

The Lexally team will work with you from start to finish to make this process easier. We will work with you to understand your firms goals and targets with social media platforms. This will allow us to determine what sites are best for your business and it will allow us to develop a bespoke content plan containing free and paid advertising based on the specifics of your services. 

We will also analyse your profiles performance to highlight areas for improvement, along with providing support and teaching for your desired personnel to allow you to become masters of your social media profile. 

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Lexally's social media services

Content planning

The Lexally team will create a bespoke and adaptable content plan based on your firms targets. The plan will allow for regular data driven adjustments based on your profiles performance and how this matches to your goals. 

Reviewing profile analytics

For firms targeting a specific goal with their social media presence, reviewing your profile’s analytics provides valuable insight in areas where your content can improve to better match your targets. 

Paid social media adverts

Organic growth on social platforms is down in the past six months, meaning client attraction is becoming harder to do on platforms like twitter and Facebook for free. The Lexally team will design you a paid advertisement plan on the platforms you desire in order to increase your outreach. 

Finding which platforms are right for you

Trying to maintain several social media profiles can be overwhelming, especially when some of them might not be relevant to your firms identity and its goals. We will consult with you to understand your targets and advise you as to which platforms will be the best to invest your time into.

Three crucial platforms for the growth of your firm

Facebook users click on 12% of the ads on their feed.

Facebook

A platform ideal for law firms and advisors wanting to increase their exposure to people in their local area. Business profiles with a human touch, interested in helping their local area have been shown to thrive here; ideal for local, high street legal service providers. Organic reach has decreased on here more than any other platform though in recent months however, so paid advertising is advised for the businesses wanting to increase their exposure. 

LinkedIn is responsible for more than 50% of traffic on B2B websites and blogs.

LinkedIn

A crucial platform for business to business law firms and for the legal service providers who want to keep up with the market leaders and key information within their industry. LinkedIn is a platform ideal for networking and expressing your own company culture, all whilst finding out the latest insights into your clients and your areas of practice. 

80% of twitter users like a business more when they get a response

Twitter

For the legal service providers interested in exposure on a larger scale, twitter is ideal for creating conversations and interactions with current and future clients. This platform demands a high time commitment to create a successful profile, its all about being active, retweeting nice comments and answering peoples questions. Having a content plan for twitter focused on providing quality and information to others, as opposed to self promotion, is key to growth. 

Ready to attract more clients?

The Lexally team will help to build you a bespoke content plan for the social media platforms best for your business; with regular analysis and an adaptable structure to ensure continued growth for the long term.

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